“Ride Around” is a collection of marketing materials designed to promote a new bike rental company I created called “Ride Around.”

 

While at Bradley University, I enrolled in a Brand Design course. During this course, I had the opportunity to invent a bike rental company that would be placed in Peoria, IL.

 

Before designing, I researched existing bike rental companies, the town of Peoria, and the people who reside within it. After researching, I began to design my brand. Starting with a color palette and logo, then moving on the print and out-of-home advertisements.

 

“Ride Around” was arguably one of the most significant projects I have faced and the most challenging. This project pushed me to think past simply designing and consider how advertising is conceptualized. I appreciated that time spent researching leads to future success and better, unified designs.

​