Here is a collection of materials I created at Prairie Home Alliance.

 

Over the summer of 2022, I was lucky enough to receive an internship at Prairie Home Alliance (PHA) in Washington, IL. PHA is an umbrella company overseeing eight home remodeling companies. All marketing efforts for the eight companies come from PHA. That includes television commercials, radio segments, social media, and more.

 

During my internship, I was a part of the marketing team. My main task was to design digital and print advertisements, with my goal being to keep all eight companies and PHA, aligned with their current brand strategies. I was challenged to keep all marketing materials consistent from company to company while also sticking to the uniqueness of each brand.

 

Through my internship, I enhanced my designing abilities, attended a commercial shoot, learned about social media marketing, and more. I gained firsthand knowledge and experience on what it is like to be a part of an advertisement team at a skilled business, and I loved my time there.

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